Unleash your creativity Grandpa sweater Lack of taste You can only wear it at Christmas The ugly Christmas sweater comes from the tradition of parents and grandparents giving to their kids or grandkids sweaters that they consider a fashion statement. They also thought that it was a utility and the best gift. That was … More UGLY
The type of fur is chosen for its comfort and elegance. But sometimes, the selection is made because of the culture, personality or the kind of fur if can afford. It can be cool to have a lamb, marten, raccoon, coyote, tanuki, chinchilla, lynx, rabbit, ermine, sable, fisher, fox, beaver, opossum and the list goes on, at times. Genuine … More Furry trend
Le Château came out with a genius idea to have a wedding boutique at their head office. But they fast realized that Le Groom Room was a necessary. It is rare that men goes with the girls and choose their dress, but if anything they are close to each other with their own ambiance. June is … More It’s a squad thing!
Trends will reveal the next big thing in the world of fashion as textiles, patterns, looks, color, hairstyles, manicure, makeup, and accessories. Notice that in fashion two seasons exist, Autumn/Winter also Spring/Summer. However, they do predict a few months ahead. You do have plenty of time to figure out the way you will love to … More Something New
It is refreshing to have a family store that contains luxury brands. This new luxury shopping destination is in the middle of an urban zone that intrigues many fashion lovers. This contemporary space is perfect for those stylish clients who loves to shop luxury labels in a peaceful atmosphere, they will definitely feel at home. Quebec welcomed … More Mc2520
Le Château brand does not stop improving their image. It goes from the quality of their products to their marketing. We’re proud to say that every step of the production is executed in Canada. They’re conscious of their clientele needs and mostly the trend that will bring in the new ones. Well done, since their mission … More Canadian brand
Frank and Oak, a Montreal-based brand, extended all over Canada and America with 16 stores. They also redesigned their website that attracts a lot of curious shoppers. All this in the purpose of keeping the men’s fashion, the different approach, the lifestyle, the grooming and the quality of their products on top at all times. … More Wear it Cozly!
Fall Alter Ego, the story of four men expressing whom they are through their styles. Trends are not supposed to be complicated and something that scares you. The purpose of it is to suggest a general direction. You can use that movement to make it your own fad, because the last time I recall, all the designers … More Fall Alter Ego
The bomber jacket is a trend inspired from the world war military pilots outerwear. Part of the military history that every menswear wants to owe them in different materials, color and texture. The bomber jacket plays a role in the pop culture, furthermore, since the 90s we are experiencing the evolution of the flight jacket. … More VMAs Bomber jacket
Every man looks good in a suit, whatever shape, type, style and background they have. Honestly, I find it hot a man in formal wear, let’s not forget when he wears a seductive Cologne. You might not be my type but I will flirt and watch you walk away from me. RW & CO. collaboration … More When Hockey meets Fashion